It looks cool, but I still don't see how this site will give me more info then in my example my Basis website. It claims it improves productivity but I fail to

It looks cool, but I still don't see how this site will give me more info then in my example my Basis website. It claims it improves productivity but I fail to see how it would do that, aside me analysing graphs, that tends to waste time... Anyhow, if anyone has good info that would help me understand this, I would appreciate it. It is really impressive site.