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"If you want mass adoption, don't build apps with a max penetration of 1% of the global population" seems pretty obvious. Other variations: "If you want mass ad
by throwawaymsft 11y ago
"If you want mass adoption, don't build apps with a max penetration of 1% of the global population" seems pretty obvious. Other variations: "If you want mass adoption, don't build apps only usable on Blackberry".
- rdancer 11y agoFrance is a massive homogenous market with high penetration of their target platform, and large comfortable middle class. It's probably easier to pilot in France than it is in most other markets. And launching globally has non-trivial implications for cashflow & risk.
- throwawaymsft 11y agoI'm sure there are some strategic advantages. But when a French-only mobile app languishes, the lesson isn't necessarily "don't make a mobile app". And it's not something you casually forget to mention in your postmortem (ctrl+f for "France" and "French" in the original article).