3 ms·

I'm curious why they chose that ticker instead of ATLA or something.

• gohrt 11y ago
  Because TEAM is an adverisement for their value proposition, and subtly increases good feelings.
  • coke12 11y ago
    Other interesting tickers are Salesforce (CRM) and Southwest (LUV).
    • michaelcampbell 11y ago
      And the "cybersecurity" ETF: HACK
    • HenryTheHorse 11y ago
      LUV is brilliant. CRM, on the other hand, is bit restrictive. What happens when SFDC wants to expand beyond the CRM space? But regardless, those are 2 memorable ticker symbols.
      • aetherson 11y ago
        You mean, "What happened 8 years ago when SFDC wanted to expand beyond the CRM space?" Long story short, their value increased from ~$10/share to ~$80/share today.
    • return0 11y ago
      Not to mention Alphabet with $GOOG . Talk about stealing brand recognition ;)