First they changed their price options, now this redesign... I wonder if it's a business equivalent of "jumping the shark" https://en.m.wikipedia.org/wiki/Jumpi

First they changed their price options, now this redesign... I wonder if it's a business equivalent of "jumping the shark" https://en.m.wikipedia.org/wiki/Jumping_the_shark https://en.m.wikipedia.org/wiki/Jumping_the_shark ?