i believe that we - as programmers, product managers, ... - often have the wrong ideas about mobile. three examples from my experience: idea: an app that helps

i believe that we - as programmers, product managers, ... - often have the wrong ideas about mobile. three examples from my experience: idea: an app that helps people find shops with offers nearby how people use it: users look up offers while they are already in the shop (nearly always inside big supermarkets.) idea: vegan restaurant finder how people use it: users look up pics of food of that restaurant while they already sat down in the restaurant (but as Instagram has more pics, they always switch to Instagram) idea: apartments for rent app with awesome "find apartments nearby" feature how people use it: to look up the newest apartment in the city while in the metro home i believe it will take a few years more until we get mobile more right than wrong, until then be prepared to question your product hypothesis! (and best do it while you are running around, stressed, on your way to work or during business travel, you know, while you actually are "mobile" / or at home at your couch (also a mobile scenario) ... not while in the office in front of your mac book pro)