4 ms·

I like JetBrains and their products. I am glad they exist. My take: The site is not really appropriate given that their supposed target demographic is develope

I like JetBrains and their products. I am glad they exist. My take: The site is not really appropriate given that their supposed target demographic is developers who are quick to cut through marketing BS and skip to the details. All the flash and distraction leads me to... My guess: They will be selling the company in the next year or so and are adding (perceived) value for the prospective buyers. Just from my past experience.

Analemma_ 11y ago
The writing was on the wall for JetBrains as soon as Microsoft announced Roslyn, pretty much ensuring that somebody (maybe volunteers, maybe Microsoft itself) would write an open-source version of ReSharper with better VS integration than the real thing. Management knows this and they're trying to get some money for it while they can.
- landr0id 11y ago
  Are you kidding? JetBrains is much more than just ReSharper. They might make some enterprise bucks off it, but it's definitely not what makes or breaks the company.
  - netcraft 11y ago
    are you missing a 'not' in your last sentence?
    - landr0id 11y ago
      I am, thanks.
gk1 11y ago
> ...their supposed target demographic is developers who are quick to cut through marketing BS and skip to the details. Although developers are their end users, they don't make up the entirety of the site's target audience. From my other comment in this thread: As ridiculous as it sounds, the design of a software company's marketing site affects the impression a buyer will have of that company. A site that looks like it hasn't been updated in years can make someone think the software itself is outdated, or the company is slow-moving, or the company isn't growing anymore. If you're the CEO, CMO, or head of sales at JetBrains (or any other software co), that is NOT what you want people to think of you.
- wcummings 11y ago
  https://www.hex-rays.com/products/ida/ https://www.hex-rays.com/products/ida/ yolo
azinman2 11y ago
Completely disagree. For me it actually gave the impression that things might be going in a better direction for them. I can only hope the desire for design gets put into their products. They're currently stuck in the 90s in UX.
- azinman2 11y ago
  If you're going to down vote, say why instead.
binthere 11y ago
I won't be surprised if Google buys them.
- frik 11y ago
  I agree, especially as Google already relies on them for their Android Studio (http://developer.android.com/tools/studio/index.html http://developer.android.com/tools/studio/index.html ).
- jjholly 11y ago
  I will be. Acquiring a software development company like JetBrains would provide absolutely no value to Google, and would go completely against their new corporate structure.
- on_and_off 11y ago
  very selfish, but I would very much like to see that happen. Between Kotlin and the IntelliJ team, this could benefit a lot to the Android ecosystem.
emergentcypher 11y ago
I think the target demographic includes the managers and corporate types who are responsible for approving software licenses for products like JetBrains.

Analemma_ 11y ago

The writing was on the wall for JetBrains as soon as Microsoft announced Roslyn, pretty much ensuring that somebody (maybe volunteers, maybe Microsoft itself) would write an open-source version of ReSharper with better VS integration than the real thing. Management knows this and they're trying to get some money for it while they can.

landr0id 11y ago
Are you kidding? JetBrains is much more than just ReSharper. They might make some enterprise bucks off it, but it's definitely not what makes or breaks the company.
- netcraft 11y ago
  are you missing a 'not' in your last sentence?
  - landr0id 11y ago
    I am, thanks.

gk1 11y ago

> ...their supposed target demographic is developers who are quick to cut through marketing BS and skip to the details. Although developers are their end users, they don't make up the entirety of the site's target audience. From my other comment in this thread: As ridiculous as it sounds, the design of a software company's marketing site affects the impression a buyer will have of that company. A site that looks like it hasn't been updated in years can make someone think the software itself is outdated, or the company is slow-moving, or the company isn't growing anymore. If you're the CEO, CMO, or head of sales at JetBrains (or any other software co), that is NOT what you want people to think of you.

wcummings 11y ago
https://www.hex-rays.com/products/ida/ https://www.hex-rays.com/products/ida/ yolo

azinman2 11y ago

Completely disagree. For me it actually gave the impression that things might be going in a better direction for them. I can only hope the desire for design gets put into their products. They're currently stuck in the 90s in UX.

azinman2 11y ago
If you're going to down vote, say why instead.

binthere 11y ago

I won't be surprised if Google buys them.

frik 11y ago
I agree, especially as Google already relies on them for their Android Studio (http://developer.android.com/tools/studio/index.html http://developer.android.com/tools/studio/index.html ).
jjholly 11y ago
I will be. Acquiring a software development company like JetBrains would provide absolutely no value to Google, and would go completely against their new corporate structure.
on_and_off 11y ago
very selfish, but I would very much like to see that happen. Between Kotlin and the IntelliJ team, this could benefit a lot to the Android ecosystem.

emergentcypher 11y ago

I think the target demographic includes the managers and corporate types who are responsible for approving software licenses for products like JetBrains.