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> I believe YouTube gets in touch with the top 1% or 0.1% or whatever to help them get better. Actually most end up selling their channel to a production compa
by exelius 11y ago
> I believe YouTube gets in touch with the top 1% or 0.1% or whatever to help them get better.
Actually most end up selling their channel to a production company like RoosterTeeth, Smosh, or Maker, then working as "talent" for a decent salary as long as they keep producing X videos per month. It takes a lot of the risk out of it, and hooks you into a machine designed to keep viral content in the public eye.
Said production companies have editors, sound guys, effects people, etc. who handle the back end of the video workflow. Most (if not all) of these production companies are owned by mega-media (Maker = Disney, Smosh = Defy = Viacom, RoosterTeeth = Fullscreen = AT&T) who have the budget and industry connections to make sure they succeed.
I guarantee you if you look at the top 20 subscribed channels, probably 18 of them are owned by an "old media" company. The more things change, the more they stay the same...