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"Marketing" includes all aspects of the price, promotion, product, and placement of a company's offerings. PR is the "promotion" slice of that mix. They aren't
by morley 11y ago
"Marketing" includes all aspects of the price, promotion, product, and placement of a company's offerings. PR is the "promotion" slice of that mix. They aren't two independent. In fact, picking stories without considering the audience (which includes journalists who would cover it) seems like bad content marketing.
- pidg 11y agoI agree journalists are a potential audience for materials produced by marketing, but that's not the same thing as PR. If you ever want a free firework display, tell any PR professional that their role is a subset of marketing... don't forget to stand well back when you light that particular touchpaper though!