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Rohin Dhar highlighted a very critical issue in this industry: that marketers hire writers who don't really have any stake in the company's success, or an under
by puranjay 11y ago
Rohin Dhar highlighted a very critical issue in this industry: that marketers hire writers who don't really have any stake in the company's success, or an understanding of its core product.
If you're writing content for a CRO tool, you need to know CRO yourself.
If you're writing content for a data analytics tool, you need to have a basic understanding of data analysis.
Those $50/article writers don't have that. If they did, they wouldn't be writing $50 articles.
I feel content marketing has to evolve from mere "content" to "expertise" marketing.
Sure, a great writer can research, but you need hands-on experience to write something that truly stands out.
- charshman 11y ago>>> I feel content marketing has to evolve from mere "content" to "expertise" marketing. I totally agree with this point. The most trusted, shared, reputable content is either written by practitioners or, like Priceonomics says, about a company's data or industry or people. I am a content marketer for a CRO tool and make it a point to run A/B tests on our marketing site and blog as often as possible so I know what I'm talking about. It's my editorial duty to know as much as possible about the subject I'm writing about.