Because Atlasssian offers other products and so the impetus is to get them as well. It's not worth it to pay for Jira because why do that when you can just turn

Because Atlasssian offers other products and so the impetus is to get them as well. It's not worth it to pay for Jira because why do that when you can just turn ServiceNow into... a development CMDB time tracking thing with a mere few tens of millions of effort. Look, I didn't say management was smart. That's just the dumb way they look at it.