4 ms·

1B YouTube users times 10% subscribe times $10/mo. Note, 1B users today in 2015. Still growing at 40% according to their stats page. Pretty decent math.

• Dwolb 11y ago
  I think it's a decent argument to say there is substantial revenue to be gained. But by claiming Google will hit 100M users paying $10 per month seems lofty unless there's something really unique about an ad free Youtube experience. Netflix has under 40M subscribers paying ~$8 per month right now.
  • guelo 11y ago
    Youtube has really cranked up the ads to the point that this becomes an attractive proposition.
    • pjc50 11y ago
      Adblockers are still effective against this.
  • m52go 11y ago
    > unless there's something really unique about an ad free Youtube experience There is: Google Music is bundled with it. That was enough to switch me over to it after 3+ years as a Spotify Premium subscriber. For me, the YouTube benefits are an excellent cherry on top of a service I was already paying for before.
  • dragonwriter 11y ago
    > But by claiming Google will hit 100M users paying $10 per month seems lofty unless there's something really unique about an ad free Youtube experience. Netflix has under 40M subscribers paying ~$8 per month right now. Netflix doesn't bundle something equivalent to Google Play Music All Access with their streaming video service, and doesn't have an free, advertising-support tier with a billion users as an onramp to the paid service. Also, Youtube has a different model for acquiring content, and a greater diversity in kinds of content. Which might give it a broader natural market than Netflix has.