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Have vapid puff pieces been on the rise in the past couple years?
by acchow 11y ago
Have vapid puff pieces been on the rise in the past couple years?
- sbisker 11y agoYou bet they have! The reputational risk to a media outlet of writing a digital puff piece is now negligible; they can basically drive traffic to or away from it as they please. There are also real SEO benefits to mediocre pieces beyond ordinary daily readership.