To me, these sort of formulas should just be a jumping off point for how to create a process that works for your business. For instance, I'm content marketing

To me, these sort of formulas should just be a jumping off point for how to create a process that works for your business. For instance, I'm content marketing guy for an electronics manufacturing company. Target demo for our blog is supply chain & purchasing people, PCB designers and Electrical Engineers, etc. Every time we've gotten a post on reddit or wherever (3 or 4 times in the last year, can't remember), the traffic increases dramatically, but the quality of leads generated by said traffic decreases significantly. Whether or not you even want to get featured on sites with huge traffic is an open question. I think people tend to overestimate the quality of their content as well. Creating content is easy, creating really good content isn't, especially in more niche fields. "You can also look up the average temperature of each day. Create a chart with temperature on the x-axis and ice cream cone sales on the y-axis, and you’ve got excellent, data driven content." The last word I would use to describe a post like that is excellent. "In the current era of publishing, social networks are surpassing Google search as the primary way people find content." is a pretty deceptive quote, if you ask me. I'm sure that holds true for sites like BuzzFeed or whatever, but organic search absolutely dominates my traffic. Bypass capacitor placement or PCOLA/SOQ aren't exactly hot topics on social. Long tail keywords [1] are your friend, and your blog is a great way to take advantage of them. My company has seen the most success in combining inbound marketing and outbound sales. Use the site/social/email/white papers/podcasts/etc. as a barometer of engagement, and once the user has completed X set of tasks, flag them for review by sales for direct outreach.