Much of the content creators' revenue comes via advertisers. Until the content creators are able to make the transition you are suggesting, they will have to st

Much of the content creators' revenue comes via advertisers. Until the content creators are able to make the transition you are suggesting, they will have to stick with that. I believe that's one of the reasons holding back Hulu from growing their user base despite jumping into content creation: advertisements are still there so On Demand is still limited in value.