Hmm, it seems to me that it is part of an attempt to get women interested in these fields; along the lines of "Oh there are successful women in this field, you

Hmm, it seems to me that it is part of an attempt to get women interested in these fields; along the lines of "Oh there are successful women in this field, you could be just like them". However, although role models help, I do not believe[0] this is the right way to go. Actively advertising that "X thing/project was made/led by a woman!" implies on some level that it is special event, and unusual. I think perhaps we would have better success with subtle raising of the exposure of women in the industry[1], so instead of explicitly mentioning the gender, have a higher frequency of posts and news articles where women were the lead of projects or of teams that have a majority of women researchers. In short: I think that increasing the public's perception of how many women there are in a field without drawing attention to it as a special case, would increase the amount of women studying in the field. At the same time, this is more difficult to implement. So unless a bunch of newspapers collaborate on this, it seems that we are stuck with the former for now. [0]: I am always willing to be proven incorrect, however :) [1]: And also with investing more effort into preventing the rejection and pushing away of women who are studying.