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Seth has a new analogy: "The edge." As in, either "smooth out the rough edges," or "have an edge." I can see this as his next book title.
by byrneseyeview 17y ago
Seth has a new analogy: "The edge."
As in, either "smooth out the rough edges," or "have an edge."
I can see this as his next book title.
- Alex3917 17y agoThe phrase "go to the edges" actually comes from his book Free Prize Inside. The idea is that the products/companies with the best stories win, and the way to find the best stories is to go to the edges-- make your product very small or very big, very cheap or very expensive, very complicated or very simple, etc. He gives 30 or so categories, and there are a bunch of examples of how this works. His next book is actually called Linchpin, it comes out in a week or so. IMHO it's his best since All Marketers Are Liars.