I'm not sure what "redeploy the entire site every time they wanted to change some text" means. When you use a continuous integration tool you don't ever have t

I'm not sure what "redeploy the entire site every time they wanted to change some text" means. When you use a continuous integration tool you don't ever have to manually touch the deploy process, it can happen immediately after you make your change (if you so wish). The marketing team makes a change, the change goes live on the site. The only difference between this and any other CMS are the technical advantages.