It's definitely possible to have the best of both worlds, and services like Contentful and Prismic.io are leading the way there, with easy-to-access Web interfa

It's definitely possible to have the best of both worlds, and services like Contentful and Prismic.io are leading the way there, with easy-to-access Web interfaces to JSON-based content, which is then easily rendered using a static-site generator. Combined with triggers from a host like Netlify, and it's very easy to redeploy whenever a marketing person makes a change using the Web backend (and some static site generators do incremental builts).