And yeah, they would have grounds under dilution too... http://www.inta.org/INTABulletin/Pages/TrademarkDilutionRecentUSCaseLawRejectsRequirementThatMarksMustBe

And yeah, they would have grounds under dilution too... http://www.inta.org/INTABulletin/Pages/TrademarkDilutionRecentUSCaseLawRejectsRequirementThatMarksMustBe%E2%80%9CIdentical%E2%80%9Dor%E2%80%9CSubstantiallySimilar%E2%80%9D.aspx http://www.inta.org/INTABulletin/Pages/TrademarkDilutionRece... Plus some states have their own laws on trademark dilution, which may be even more restrictive. EDIT: Replying to the below-- " following list of non-exhaustive factors that courts may consider" You would need a court to actually balance the factors.