Having no design chops myself and having taken the tact with my own company of launching half-assed and ugly, I want to push back on the ASAP part of this advic

Having no design chops myself and having taken the tact with my own company of launching half-assed and ugly, I want to push back on the ASAP part of this advice. Design matters and once you have competitors it becomes a major factor in decisions. But you can and should put some effort into figuring out product/market fit and positioning before you freak out about design. You're probably going to throw away this current design even if it was already good. We were able to get that product/market fit feedback without good design. And looking back I wish that was the only thing I ever felt ASAP pressure about.