I think you have missed a third party. Government taxing authorities. Despite the fact that they condemn the dangers of tobacco smoking, they also want the ta

I think you have missed a third party. Government taxing authorities. Despite the fact that they condemn the dangers of tobacco smoking, they also want the tax revenue and e-cigs don't provide that. Big tobacco will still make money from e-cigs because tobacco is needed to get the nicotine for the liquid. The people who just enjoy sticking it to smokers are upset and the governments that want the tax revenue are upset.