Very different concept. In Black Mirror, you're forced to watch media and ads every moment you're awake unless you pay not to. Here, if you choose to willingl

Very different concept. In Black Mirror, you're forced to watch media and ads every moment you're awake unless you pay not to. Here, if you choose to willingly visit a website to consume some sort of content but refuse to look at the ads that fund that content, you're asked to make a payment to fund said content. This is, afterall, what the majority of adblock and anti-tracking proponents have been lobbying for. 'We don't want to have to deal with ads. We don't want to be tracked. We want to pay for content.' This simply gives them the opportunity. Note that it is also voluntary and doesn't prevent the content from being displayed. Heck, it says "would you consider" and has a suggested bitcoin donation equivalent to 1 penny.