3 ms·

Wish I could find the article I read this in (googling around has failed me), but I believe around 2010 they also started bringing in execs and business people

• T-A 11y ago
  The first Hollywood connection surfaced by my quick googling is the Semel arc, 2001-2007: http://www.cnet.com/news/yahoos-ceo-reaches-out-to-hollywood/ http://www.cnet.com/news/yahoos-ceo-reaches-out-to-hollywood... http://www.cnet.com/news/google-vs-yahoo-clash-of-cultures-1/ http://www.cnet.com/news/google-vs-yahoo-clash-of-cultures-1... http://www.wired.com/2007/02/yahoo-3/ http://www.wired.com/2007/02/yahoo-3/ http://metue.com/06-18-2007/yahoo-ceo/ http://metue.com/06-18-2007/yahoo-ceo/ The Wired article looks particularly painful. If memory serves, Yahoo first declined to buy proto-Google for one million. Then again in 2002 for 5 billion.
  • jleader 11y ago
    Pretty much everyone with a million dollars laying around declined to spend it on acquiring Google back then, it's not like Yahoo was the only company they approached.
• discardorama 11y ago
  Terry Semel himself was from Hollywood, and he took over in 2001.