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It's obvious: you sell them the tools that enhance their privacy with solid reviews and advertisements in right places. If people don't buy, they either didn't
by danieldk 11y ago
It's obvious: you sell them the tools that enhance their privacy with solid reviews and advertisements in right places. If people don't buy, they either didn't care enough about privacy or were poor.
I think this differs highly per region. In some European countries, people are very privacy-aware. I know quite a number of people who refuse to use Google's services or Dropbox, because of privacy reasons.
As for security companies selling hardened phones, etc. They are typically very expensive and/or inconvenient.
- nickpsecurity 11y agoRe privacy-aware Guess I need to try to market stuff in Europe instead. ;) Re expensive or inconvenient They're often perceived as expensive. Truth is most COTS is too cheap: corners cut everywhere to get it at that price point which gives unrealistic expectations on price. So, key firewall or server is five digits instead of three to four. Don't need many of them but good luck selling even one. Always will be an uphill battle. Far as convenience, that can be improved on and some apps are very convenient. The users' cut-off point is the real issue. Do they want one thoughtless step for everything? Can't do secure comms that was as verification requires extra step somewhere. Same with trust or key mgmt in other things. Im with us eliminating unnecessary complexity & technical stuff but users need to meet us halfway on convenience angle.