Reviews on Amazon are a disaster. It's a virtual battlefield where dishonest competitors hire hordes of people to post negative reviews about their competitors

Reviews on Amazon are a disaster. It's a virtual battlefield where dishonest competitors hire hordes of people to post negative reviews about their competitors. Amazon could very easily put a stop to this by simply requiring that a person must have purchased the product on Amazon and have a purchasing history. Add reasonable heuristics (for example, you can't leave a review for a blender before it was delivered or for a weight loss product three days after you got it) and things could start to make sense. Amazon can definitely make reviews legitimate and useful again but they are not interested for some reason. I don't know what that is at all. Allowing non-buyers to leave reviews makes no sense.