In the case of Jordan it does. Part of the reason for Jordan's success is that he's the GOAT - and an umbrella for other players. His "Jordan" line doesn't jus

In the case of Jordan it does. Part of the reason for Jordan's success is that he's the GOAT - and an umbrella for other players. His "Jordan" line doesn't just include his signature shoes, but players like CP3, Blake Griffin, Carmelo Anthony and Russel Westbrook. Way easier to pull in other players after you're retired than it is while you're still in the game. That's why you're seeing Jordan take up 58% of the basketball shoe market.