3 ms·
Do you mind sharing a few of those lucrative / non-annoying monetization models? I'm curious. And thanks for the insights into opera!
by x0x0 11y ago
Do you mind sharing a few of those lucrative / non-annoying monetization models? I'm curious. And thanks for the insights into opera!
- johansch 11y agoI think that's still too recent, sorry. People might get upset. Ask me again in five years. :)
- x0x0 11y agoApologies, I didn't mean to ask for anything proprietary; I should have made that clearer. Just what someone familiar with the product would know.
- johansch 11y agoNo worries. Actually, when I checked just now I saw that I can share it since they actually have published a nice brochure about the scheme :). http://www.operasoftware.com/content/download/5572/205427/version/2/file/12790fbe743096d63c8f4064395bffe9d75e3415__27fd26896010301d843a637c4f317969.pdf http://www.operasoftware.com/content/download/5572/205427/ve... Basically the scheme was: get lots and lots of users. Then go to each operator and say.. hey.. you know these users that you are having a really hard time to monetize because you don't have a direct in-app/phone channel to them? We have an app that (for example) 20 million of your customers use every month. Our offer to you is that for a cost for X USD/month/user we will expose your services in the default speed dial of this app that your customers love to use. This worked exceptionally well.
- gsnedders 11y agoFor desktop: Search engine affiliation deals became increasingly lucrative (partly dependent on the market), especially for the defaults (in both the search engine bar and the search box on the new tab page, which were sold separately). The other major source of income for desktop was the default Speed Dial settings. There's a fair overview available in the quarterly reports.