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Metrics can be very short-termist though. My facebook seems to be filled with auto-play videos these days. It's not really about my friends any more.
by mattmanser 11y ago
Metrics can be very short-termist though.
My facebook seems to be filled with auto-play videos these days. It's not really about my friends any more.
- underyx 11y agoAnd why should it be?
- jellicle 11y agoBecause that, long-term, is the only thing that drives people to Facebook? "Come join Facebook and get some auto-playing video ads in your face, but no actual content from your friends will be shown!" is not a compelling value proposition for the prospective new user. (Applies to Twitter too.) It's got great metrics though! So pointy-haired bosses love it. It's like a restaurant beating and mugging all their customers before allowing them to leave the premises. Average check size goes from $32 to $250 instantly. Awesome metrics! And absolutely no comeuppance could possibly occur.
- s3r3nity 11y agoYes and no -- if you're bad at A/B testing and analytics, then maybe. However, given that FB is growing to 1.5B people, I'd say that they're doing something right in terms of balancing short-term moves with long-term gains.