Google could eventually use this information to determine your eligibility for a home loan. They have already dipped their toes in this area [1]. With all this

Google could eventually use this information to determine your eligibility for a home loan. They have already dipped their toes in this area [1]. With all this data, we have to ensure that it is used fairly (or not at all). There is enough concern about digital redlining that a 2014 report to the white house reports on this [2]. As we know machine learning is quite capable inferring sensitive attributes [3]. This inference doesn't even need to be intentional, machine learning is capable of accidentally picking up on latent variables. Even if your neighborhood (the original redlining) isn't a feature in the original variable, it could be inferred from the other variables. TL;DR: Your surfing behavior could be used to deny you a home loan one day. [1] http://techcrunch.com/2015/11/23/google-launches-mortgage-shopping-tool-in-california-more-states-coming-soon/ http://techcrunch.com/2015/11/23/google-launches-mortgage-sh... [2] https://www.whitehouse.gov/sites/default/files/docs/big_data_privacy_report_may_1_2014.pdf https://www.whitehouse.gov/sites/default/files/docs/big_data... [3] http://www.pnas.org/content/110/15/5802.abstract http://www.pnas.org/content/110/15/5802.abstract