Clickbait would be "You'll never believe which character ruined Sesame Street" or "10 reasons we hate Elmo". This is more of a "I have a thesis, it's not simple

Clickbait would be "You'll never believe which character ruined Sesame Street" or "10 reasons we hate Elmo". This is more of a "I have a thesis, it's not simple enough for a headline, but here's what the article is about" type of headline.