You're setting up a false dichotomy. Like advertising, your suggestion is one potential business model, but there are others. Thinking up another business model

You're setting up a false dichotomy. Like advertising, your suggestion is one potential business model, but there are others. Thinking up another business model is a difficult problem, yes. But you can't stop ad blocking. Just like structural engineers have to deal with the fact that metals rust, website maintainers will have to deal with the fact that ad blocking is on its way towards ubiquity.