4 ms·

> For the NFL, having ESPN drop out would probably be a blip. Perhaps, but worth noting that when NHL ended their relationship with ESPN business suffered. Wh

by DeBraid 11y ago

> For the NFL, having ESPN drop out would probably be a blip. Perhaps, but worth noting that when NHL ended their relationship with ESPN business suffered. While NFL is much larger, w/ greater and more diverse revenues, NHL suffered all sorts of unintended consequences, like reduced exposure when ESPN deprioritized hockey highlight packages.

kylestlb 11y ago
The NHL also lost a season due to the lockout... a huge part of the decline
ascagnel_ 11y ago
The NHL isn't the greatest example (they left ESPN the same year they also skipped a season with a lockout to implement a hard salary cap), but it's the best of the major leagues. * They had a small national contract with NBC and showed top games on OLN, a tiny cable sports network that mostly showed fishing. * OLN became Versus, which later became NBCSN (after Comcast & NBC-Universal merged). NBC airs the higher-profile games (many playoff games, marquee weekend matchups, and most outdoor games), so cable ratings will be a bit lower as a result. * Looking at the ratings for the final round, they're up more than 100% over the current period (2007 averaged a 1.2 rating, while last year's final scored a 3.2 rating; these ratings fluctuate greatly based on the teams taking part). The NHL is interesting, since the hard cap puts them in a position to be able to slowly ratchet down without putting as much pressure on teams. On top of that, hockey has always been more gate-driven than TV-revenue-driven, so as long as attendance figures stay high, they'll be OK.
cjf4 11y ago
That's completely backwards, ESPN dropped the NHL. NBC picked up NHL rights for next to nothing and did a good job growing the package into a compelling brand, which resulted in them paying a good bit more (yet still less than the other 3) for the rights.

4 ms·

> For the NFL, having ESPN drop out would probably be a blip. Perhaps, but worth noting that when NHL ended their relationship with ESPN business suffered. Wh

by DeBraid 11y ago

kylestlb 11y ago
The NHL also lost a season due to the lockout... a huge part of the decline
ascagnel_ 11y ago
The NHL isn't the greatest example (they left ESPN the same year they also skipped a season with a lockout to implement a hard salary cap), but it's the best of the major leagues. * They had a small national contract with NBC and showed top games on OLN, a tiny cable sports network that mostly showed fishing. * OLN became Versus, which later became NBCSN (after Comcast & NBC-Universal merged). NBC airs the higher-profile games (many playoff games, marquee weekend matchups, and most outdoor games), so cable ratings will be a bit lower as a result. * Looking at the ratings for the final round, they're up more than 100% over the current period (2007 averaged a 1.2 rating, while last year's final scored a 3.2 rating; these ratings fluctuate greatly based on the teams taking part). The NHL is interesting, since the hard cap puts them in a position to be able to slowly ratchet down without putting as much pressure on teams. On top of that, hockey has always been more gate-driven than TV-revenue-driven, so as long as attendance figures stay high, they'll be OK.
cjf4 11y ago
That's completely backwards, ESPN dropped the NHL. NBC picked up NHL rights for next to nothing and did a good job growing the package into a compelling brand, which resulted in them paying a good bit more (yet still less than the other 3) for the rights.