I don't think that's true. Its common for a big name to negotiate a % royalty of gross sales not just points on the marketing spend e.g. U2 edition ipod. Its al

I don't think that's true. Its common for a big name to negotiate a % royalty of gross sales not just points on the marketing spend e.g. U2 edition ipod. Its also increasingly common and amazingly lucrative to blur the endorsement/investment line and obtain equity e.g. Beats, Vitamin water etc.