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Hands down, Air Jordan is the best logo ever created. Designers might not think so, but people bought $2.6 million worth of products last year just because of i
by nhebb 11y ago
Hands down, Air Jordan is the best logo ever created. Designers might not think so, but people bought $2.6 million worth of products last year just because of it. It's hard to beat that.
- zyxley 11y agoIncidentally, the logo is called "Jumpman", and it's actually based on Jordan doing a ballet grand jeté to make it look like a more prodigious jump than his usual style. https://en.wikipedia.org/wiki/Jumpman_(logo) https://en.wikipedia.org/wiki/Jumpman_(logo)
- racl101 11y agoAgreed. Air Jordans have consistently been popular and the Jumpman 23 Logo is iconic. I still remember being in elementary and marvelling at rich kid's Jordan (version 1) or just (1) high tops. Jordan may be retired but his product line is thriving. It's a beast onto itself. And yes, I know the shoes aren't necessarily inherently better than a cheap pair of sneakers but, hey, it's a cool shoe that can't be beat. I don't know how you quantify cool but those shoes are cool.
- 3stripe 11y agoSwap 'logo' for 'brand' in that sentence and you'd be more on track. Without the personal brand of Jordan, the logo is moot.