3 ms·
Starbucks is leveraging it's economy of scale to out price it's competitors in a free market. Keurig is using it's position in the industry to enforce DRM on it
by Relys 11y ago
Starbucks is leveraging it's economy of scale to out price it's competitors in a free market. Keurig is using it's position in the industry to enforce DRM on it's hardware to stifle free market competition and exert it's power over the customer. Now, you may agree or disagree with Starbucks business practices or Keurigs DRM. However, I stand to argue that a direct comparison between the two is unfair.
- hyperliner 11y agoIt's more than leveraging scale. See these: http://businessethicscases.blogspot.com/2013/02/exchange-inc-v_3188.html http://businessethicscases.blogspot.com/2013/02/exchange-inc... http://www.theguardian.com/environment/green-living-blog/2011/feb/28/coffee-chains-ethical http://www.theguardian.com/environment/green-living-blog/201... http://www.economist.com/node/8355026 http://www.economist.com/node/8355026