I think a comparison could be made in the "dumbing-down" of the cooking (McDonalds)/brewing (Starbucks) process. I was surprised last week to see that the bari

I think a comparison could be made in the "dumbing-down" of the cooking (McDonalds)/brewing (Starbucks) process. I was surprised last week to see that the barista-side of a Starbucks machine consisted of a few buttons and that's it. The machine grinded, tamped, and pulled the espresso. Much in the same way a cook at McDonalds puts raw food into a machine, presses a button and the computer takes care of the rest.