Interesting theory to explain why Starbucks' stock price is up, but I'm not sure I believe it. Friends in Seattle tell me that to "coffee snobs" Starbucks coffe

Interesting theory to explain why Starbucks' stock price is up, but I'm not sure I believe it. Friends in Seattle tell me that to "coffee snobs" Starbucks coffee is basically on par with McDonald' burgers, and that some locations serve coffee without any Starbucks related branding or nomenclature to avoid driving away the people who feel that way.