Max, I usually like your stuff, but I disagree 100% with this one. I'm currently evaluating software DRM wrappers for a client. They're ready to spend 5 figure

Max, I usually like your stuff, but I disagree 100% with this one. I'm currently evaluating software DRM wrappers for a client. They're ready to spend 5 figures on the software, so it qualifies as an expensive developer tool. I've spoken with 15 vendors in the past 2 weeks. Any vendor with no pricing was immediately tossed out. No pricing listed says to me that you're price discriminating, and nothing pisses me off more than being overcharged because my client is a big fish. The only exceptions were companies like Flexera, who have to be included in any such report. But if you're a no-name vendor that I Googled into? Forget it. Also, a misspelling in the email subject says you didn't take the email seriously. I already don't like you. Maybe you can overcome this, but its an uphill climb. Comparing this to an automated response is silly. If I got an automated response from a vendor selling expensive software, after I've taken the time to fill out their form, forget it. I know you have data which appears to support your conclusion, but correlation != causation. Its equally possible your site rose in Google rankings, word of mouth spread, or you got lucky that month. $1500/month (3-5 sales at the price you stated) isn't a large enough sample to be drawing conclusions from, and an automated letter is the wrong control group. Summation: you're sacrificing a good first impression to account for a non-issue. Don't send automated emails, and don't do this either.