The principle of setting expectations low or not setting them at all (officially) can apply to startups as well as large corporations. Startups that fail often

The principle of setting expectations low or not setting them at all (officially) can apply to startups as well as large corporations. Startups that fail often try to please too many people (web developer opens biz to build more websites and applications only to realize that different markets need different expertise, only to let people down, etc.).