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> ...I'd definitely encourage you describe your products as "experiences" instead, because seriously. Anyone who describes their thing as an "experience" autom
by simoncion 11y ago
> ...I'd definitely encourage you describe your products as "experiences" instead, because seriously.
Anyone who describes their thing as an "experience" automatically gets -1000 points. IME, when the description of a thing says that it's an "experience", it's a strong indicator that the marketing copywriter ran out of fluff words to use and reached for the most trendy and inoffensive one they could find.
It's okay if there's a lot of surrounding substantive description that makes it clear that the folks behind the thing are legit, and that "experience" was just added to meet a buzzword quota. If -however- much or all of your description centers around how much of an "experience" it is, I'm likely to skip over whatever it is that you're hawking. :(