This is a good point. I think many people here have at least thought of a startup, and often a startup idea is to solve some problem they are facing, or a way

This is a good point. I think many people here have at least thought of a startup, and often a startup idea is to solve some problem they are facing, or a way to make something better. So the natural way of thinking about customer service is "what would I like?" Of course, not everyone is alike (otherwise there would not be such a word as "geek" :) So what actually works in sales may seem counterintuitive. Which means that being able to see things from a customer's point of view is both hard and a valuable skill.