No, at least not on NYT. On NYT, paid content/native ads are marked as such at the beginning of the article like this one: http://paidpost.nytimes.com/ca-techno

No, at least not on NYT. On NYT, paid content/native ads are marked as such at the beginning of the article like this one: http://paidpost.nytimes.com/ca-technologies/apis-the-building-blocks-of-the-app-economy.html http://paidpost.nytimes.com/ca-technologies/apis-the-buildin... (Note the subdomain) I must say that a lot of "paid content" pieces are pretty good, considering that companies are paying money to place these articles.