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This certainly highlights the difference between a major corporation and most start-ups. When you can fund masses of inventory, have access to user-tests and p
by JacobAldridge 17y ago
This certainly highlights the difference between a major corporation and most start-ups.
When you can fund masses of inventory, have access to user-tests and product trials, and already have a profile that can be leveraged through a big-bang, Jobs and Apple have clearly demonstrated the success of that strategy.
When you don't already have a lazy $30M, on top of a customer base and media world who know and love you, then you gotta release-early, release often. Make sure you're building something that will sell, and if that means test sites, low sales, and constant iteration then look around on this site to find the demonstrated success of that strategy.
- jodrellblank 17y ago> When you don't already have a lazy $30M Apple has $30B ( src: http://www.fool.com/investing/general/2009/10/20/apple-is-cheating-you.aspx http://www.fool.com/investing/general/2009/10/20/apple-is-ch... )
- JacobAldridge 17y agoThat wasn't intended as a reference to Apple, it was meant as a generic amount of disposable cash that a business might have at hand, and be able to risk building inventory on a product they haven't announced or fully market tested yet. And I wouldn't describe Apple's $30B as 'lazy'.
- fizx 17y agoAlso, startups only get one bang, and they better use it well! (see also: Cuil)