> One of the major roles of academics is to put words and define concepts around things that already exist but that lay people do not consciously think about.

> One of the major roles of academics is to put words and define concepts around things that already exist but that lay people do not consciously think about. But people _do_ consciously think about it. Most people have conceptions, insecurities, and pride around what it means to be a man and what it means to be a woman. They are not studying things that people express but are unconscious or indifferent towards.