4 ms·
from the text of your [1]: The second, the R-W-W (“real, win, worth it”) screen, sometimes known as the Schrello screen, can be used to evaluate individual
by timdellinger 11y ago
from the text of your [1]:
The second, the R-W-W (“real, win,
worth it”) screen, sometimes known
as the Schrello screen, can be used to
evaluate individual projects. Versions of
the screen have been circulating since
the 1980s, and since then a growing
roster of companies, including General
Electric, Honeywell, Novartis, Millipore,
and 3M, have used them to assess busi-
ness potential and risk exposure in their
innovation portfolios; 3M has used
R-W-W for more than 1,500 projects.
(I've never tried to dig any deeper than seeing mentions that Don Schrello seems to have put it together sometime in the 1960s/1970s as part of his marketing company.)