The problem with that is that the people who need editors are often the ones who don't believe they need them. If it's money out of their pocket, why bother?

The problem with that is that the people who need editors are often the ones who don't believe they need them. If it's money out of their pocket, why bother? I agree that some of the Kindle-only (often of previously self-published books) are painful and embarrassing to read. "You do realize you've used the same distinctive phrase five times so far, and we're only on page 50, right?"