3 ms·

It looks like the Real-Win-Worth It paper [1] is from 2007? What is the history of this method? The OPs book [2] was released in 2006, similar timing. [1]: h

• timdellinger 11y ago
  from the text of your [1]: The second, the R-W-W (“real, win, worth it”) screen, sometimes known as the Schrello screen, can be used to evaluate individual projects. Versions of the screen have been circulating since the 1980s, and since then a growing roster of companies, including General Electric, Honeywell, Novartis, Millipore, and 3M, have used them to assess busi- ness potential and risk exposure in their innovation portfolios; 3M has used R-W-W for more than 1,500 projects. (I've never tried to dig any deeper than seeing mentions that Don Schrello seems to have put it together sometime in the 1960s/1970s as part of his marketing company.)