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This sales strategy works for higher-end (read: pricier) stuff. It will not work too well for less-pricy stuff, impulse buys, or purchases where the buyer is lo
by jayliew 17y ago
This sales strategy works for higher-end (read: pricier) stuff. It will not work too well for less-pricy stuff, impulse buys, or purchases where the buyer is looking to make a quick decision.
Usually when I see a "contact us for a quote" I already know that they are trying to price their product (to me) based on how much they think they can get out of me. Meaning, if I am rich, the same product is more expensive to me than if I was a poor bloke. It's a form of market segmentation, pricing is definitely more of an art than science.
Either way, this means it's a "high-touch" purchasing decision; meaning I probably have to go and and forth with some sales guy to reach some price. If I'm not in the mood for the hassle and I'm looking for an impulse buy, I'll immediately forget this site and move on.