We started with $150, as far as I can remeber than went down. The higher the price, the more important is the brand component OR bespoke experience in the luxur

We started with $150, as far as I can remeber than went down. The higher the price, the more important is the brand component OR bespoke experience in the luxury offline environment. We did work with ateliers that sold our jeans for $300, but a) the volume was still low and b) we were only getting our $99 out of the each pair. Besides, when you go for real bespoke, people tend to be much more picky → more returns and alterations as a result.