At Portland last year this was part of the keynote speeches. The idea was to have a non-spying non-intrusive advertising model which can be disabled easily. Man

At Portland last year this was part of the keynote speeches. The idea was to have a non-spying non-intrusive advertising model which can be disabled easily. Many of us were hopeful about this; if you have more successful ad programs of this kind, perhaps advertising on the web can get nicer. I guess the experiment failed, but I hope they keep trying things in this space.